We’re committed to helping you be more knowledgeable about our policies and get your ads approved faster. This means it's more important than ever for brands to deliver on these expectations. You can also deep dive into each trend to understand the searches that are on the rise, and the locations where demand is growing fastest. But we’ve received feedback from many of you that this has resulted in inconsistent conversion counts across different reports, making it difficult to understand different aspects of your conversions data. With the change history report, you can now hover over the markers in the performance chart to get more details about the changes you’ve made over a defined period. Using data from the auctions you participated in over the last 7 days, this tool will show you what would have happened assuming everything else (e.g., your ads, landing pages, competitor ads, competitor bids etc.) On February 23, Google Ads announced that their Google Partners program has gotten some much-needed structural and badge criteria updates. Based on this insight, you could create a, Improve your keywords with the New Words insight card, New search terms might be triggering your ads over time, even without keyword changes on your part. Clicking the links within the hover cards will filter the change history tables to highlight additional information. This mask tells the Google Ads API which attributes of the // ad group you want to change. For those eCommerce entrepreneurs always on the go, this will help ensure you are on top of your ads no matter where you are. Stay in the know with performance insights If you haven’t yet, Smart strategies for growing your app business with ads, Every year Google I/O showcases the delight that technology can bring to our lives. And though people are often searching for the same answers, the way they search for things is constantly changing. Model comparison helps you compare your cost per conversion and return on ad spend for different, Do more on the go with new features in the Google Ads mobile app, The Google Ads mobile app helps you monitor your campaigns in real time, review high-impact recommendations, and take quick action to improve performance. For example, in recent third party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision. Ads can now feature a logo when a, Take action on cards within the Overview page, The Overview page provides a top-level view of your account and campaign performance. On that note about Responsive Search Ads… Countdown customizers now available for Responsive Search Ads (RSA) Countdown customizers let you easily add a countdown — by day, hour, and then minute — to an event in your ads. Because when users see two ads in a break, they’re less likely to be interrupted by ads later. Use Notes to share details about account performance with anyone in your business. You can cover shipping or return policies, and so on. Try out the new plugin to start creating better reporting measures for your business today. In fact, our research shows that one in three shoppers would rather buy from a company that provides a wide range of ways to reach them.1  To help shoppers feel more confident in their purchases, we’re introducing user-generated images in product reviews on Google Shopping. For example: The way people shop and discover new brands has changed: personalized feeds like news, video and social now play a significant role in helping people find inspiration throughout their consumer journey. That’s why we have robust, Deadline to adopt parallel tracking for Video campaigns extended to March 31, 2021, Manager accounts are now available in the Google Ads mobile app, Do more on the Overview page with three new features, Deliver more relevant and helpful ad experiences with feeds in App campaigns, New ways to up-level your skills digitally to be there for your app users, Today, consumers are turning to apps to stay healthy, connected and informed. 53% of visits to a mobile site are abandoned if it takes more than three seconds to load.1 In July we, Click share is the estimated share of all achievable clicks that you have received. These settings are specific to the user in the account. Today, App campaigns accept more than 30 different sizes and dimensions for image assets. January 27, 2021. Today Google announced plans to update their match type functions. To date, advertisers would create campaigns before specifying their business goals, such as driving sales or leads. This cropping feature will also be available when you upload images for newly created campaigns. To make it easier for you to get more insights from a wider variety of campaigns, we’re adding simulator support for budgets and for the Target ROAS bid strategy. Last year, we launched, Adopt parallel tracking for Video campaigns by April 30, 2021, Consumers often reach out to businesses to get more information when considering a purchase. Chrome updates happen automatically when you close and reopen Chrome. Starting on May 1st, all attribution reports will include cross-device activity and conversions, giving you valuable insight into how people interact with your ads on multiple devices, and consistency across reports. And while many of you have told us that Smart Bidding has helped drive better performance, you’ve also asked for more flexibility to reach your business goals. For example, knowing if your ad shows more (or less) often at the very top of the results can help you diagnose significant changes in clickthrough rate. Take deodorant, for example. For taking the Google Ads Search exam to follow the below steps Step 1: Click here and sign in with your Google account. That’s why we launched parallel tracking (, Extend the impact of video campaigns with Google video partners, Over 1.9 billion users come to YouTube every month to watch video. This year, Google set out to combine the intent of search with a more interactive and visual ad format. Exclude irrelevant search terms by adding negative keywords right within the “searches” card You'll be able to visualize week over week, month over month or other date range comparison charts in your customized reports in the Report Editor. With explanations, you can view the most likely reasons for impression, click, and cost changes with the click of a button. If a picture is worth a thousand words, imagine the stories you could tell with a 30-second video. Last year, Report Editor enabled real-time reporting for up to 10 accounts at once. Helping app developers prepare for Apple’s iOS 14 ATT policy updates. Overview Device To make it easier for you to manage your campaigns, we're rolling out a new summary view. To find your top performing pages, use the, Match the intent of a search with close variants, The ways people search are constantly changing: roughly 15% of the searches we see every day are new.1 With so many new queries, there’s a good chance people are searching for your products or services with terms you haven’t discovered. The goal of this change is to increase relevancy from query to keyword and ultimately improve the connection between brand and customer. So far, there are mixed signals as to whether or not the update has successfully improved the E-A-T weighting. Image picker that helps you to browse and select images that you used previously, as well as those stored on your computer. Explanations is currently available for manual CPC or eCPC Search campaigns Aspect ratio Model comparison In fact, retail advertisers saw that a one-second delay in mobile load times can impact conversion rates by up to 20%.1 Parallel tracking helps your mobile site speed by bringing people directly to your landing page while measurement happens in the background. Introduced earlier this year, Video Ad Sequencing is a tool that lets marketers break free of the confines of a single spot, to tell a story that unfolds over time and across devices and ad formats. “It has been a great way to capitalize on strategic opportunities to shift share from competitors, increase brand awareness, and improve occupancy levels." Appealing a policy decision right from your Google Ads account  Create and edit campaigns in just a few clicks This always starts you at account-level data and you can filter down deeper from there. That’s why we have robust, Introducing seasonality adjustments for Smart Bidding, Smart Bidding strategies like Target CPA and Target ROAS use machine learning to automatically set bids at auction time to help improve the performance of your Google Ads campaigns. We’ve created a single destination with product guidance and business considerations for managing your campaigns through COVID-19. Faster mobile sites mean better user experiences, leading to more conversions and less budget spent on bounced clicks for advertisers. New custom rule: Sitelinks with no descriptions, Get more out of responsive search ads with new insights, You’re invited to join a training session on, Modernizing the look of display ads for better performance, We've updated the visuals around Google Display ads to help you get better performance. However, we’ve heard from many of you that importing your Google Ads data into Google Sheets often requires a lot of manual work. 2. Previously, advertisers had to manually uncover these new search terms in the, Quickly act on changes in your campaigns with the ad group shift insight, Campaign performance can be impacted by sudden shifts in spend between ad groups. Get started with retail category reporting by visiting the reporting page in Google Ads. It’s a new and improved version of the Editor that you’ve come to know and love over the past 13 years. Starting today, available attribution reports in Google Ads include: In this situation, it might make sense to break Ad group #1 out into its own campaign so you can budget separately for your higher margin ad groups. The new ad group shifts insight alerts you when shifts occur between ad groups automatically. To learn more about how to optimize image assets for App campaigns, check our list of, Automatically update Customer Match lists with Zapier, Whether it’s creating a new customer relationship or enhancing existing ones with custom messaging, using first-party data in your marketing campaigns helps you show up for your best customers. Smart bidding gets big improvements. For example, 15% of searches we see every day are new.1 The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Learn more about explanations in the, Optimization score now includes Display campaigns, New in Keyword Planner: multiple plans and plan sharing, Keyword Planner is a helpful tool for when you want to, Gain more insight into your bid strategy with top signals, YouTube Masthead now available on TV screens, This September ahead of Advertising Week New York, we, Google Ads Editor v1.2: New campaign types and cross-account features, Today, we’re introducing Google Ads Editor v1.2. Businesses large and small have been using Google’s Smart Bidding technology to set more precise bids tailored to each and every auction. Get account updates with custom notifications In the latest version of the Google Ads mobile app, you can now set up custom notifications. You can do three things with recommended columns. Tune in for insider advice, best practices, and stories from advertisers like you who’ve found success with these new tools. Update your tax information in Google Ads. To get started with Maximize conversions bidding: You can update your bidding strategy at any time by clicking Change bid strategy. Tell us not to recommend it anymore To get started, select ‘Get add-ons’ under the Add-ons dropdown in Google Sheets, and then search for ‘Google Ads’ in the G Suite Marketplace. When using this icon, the loaded predefined report will carry over the same scope of data you’re viewing to make for a quicker transition. To help you reach more consumers without the need for exhaustive keyword lists, we started, Google Ads Editor v1.1: easier to use and loaded with new features, Keyword Planner now shows the most relevant keyword ideas, YouTube Masthead now available with CPM buying, After successful beta tests in select markets, the YouTube Masthead is now globally available for all advertisers to buy on a CPM basis. This tool helps you create custom reports using your Google Ads data. However, to date the ad event attributed to a conversion has varied by campaign type, making comparison between campaigns difficult. To help you optimize your accounts at scale, recommendations and, Google Ads Editor v1.4: Support for recommendations and local campaigns, Today, we’re introducing Google Ads Editor v1.4. The next Google Ads update to come out of the last quarter is the Google Ads app update. For example, let’s say you want to drive more traffic from searches on a particular keyword. From there, you can evaluate how these shifts have impacted performance and make the necessary adjustments. Beginning early next year, we will migrate all App campaigns to this set of requirements. Get account updates with custom notifications . Whether they’re searching for “takeout restaurants”—which have grown more than 5,000% year over year1—or something Google has never seen before—which makes up 15% of queries every day2—people expect to find the products and services they’re looking for. Faster ramp up times for your target CPA campaigns  Select the “Bidding” section Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. After a few weeks of running this bid strategy,  you will land on an effective CPI based on the budget you set and the installs you were able to generate. To help you make this transition, we will soon introduce a tool that enables you to crop your images into one or more of the supported dimensions. To give your customers more flexibility in how they connect with your business, you can now include an optional “Visit website” link with your call-only ads. Google Ads Editor version 1.5 is rolled out now. Yet, no matter where they are in their journey, people expect ads that are relevant to who they are and what they’re looking for. Check your ad strength for responsive search ads Update your tax information in Google payments center. The new experience can help you quickly understand how customers interact with your marketing throughout the purchase cycle, making it easy for you to take action in the areas that are driving results. Examples of cards on the revamped overview page Whether you’re a scrappy entrepreneur or a large company, your marketing goals remains the same: reaching people at the right moments with the right offer. Then, click on the entry for Google Ads and hit the ‘Install’ button. On average, we’ve seen that advertisers who adopt parallel tracking have reduced page load time by up to 5 seconds.2 Over the past few months, we’ve been making several improvements to the app to address some of your feedback. You can also uncover new opportunities relevant to your business with suggested trends, which are growing categories you’re not currently covering.   We’re sharing two new ways for you to up-level your digital skills to help you be there for your customers while balancing limited time and resources. You had to click into campaigns, select cost as a metric and scope different date ranges to identify impacted ad groups. Posted by Duo Wu, Product Manager, App Ads, All Google Ads campaigns will now be using improved Standard delivery, Automate your Google Ads conversion imports with Zapier. To make it easier for you to understand how optimization score prioritizes recommendations, you’ll now see your campaign goal displayed next to your optimization score. For your other three headlines, you can highlight the secondary and tertiary benefits of your product or service. They also appear in Google Maps, and we’re continually experimenting with their placements on other Google surfaces as well. Optimization score doesn’t factor into Quality Score or Ad Rank calculations. In fact, 64% of smartphone users now expect to get information specific to them and their situation while using their device.1 For example, if your ad is clicked 20 times, but we estimate that it could have been clicked 100 times if you had more extensions, higher bids, or higher budgets, your click share is 20%. Now available in all 150 countries supported by Google Ads, Smart campaigns make it easy for you to get your ads up and running in just 15 minutes. Uncheck the box for “Set a target cost per install (optional)” However, these shifts can be difficult and time consuming to diagnose. Did you catch the livestream? Can the user opt-out and revoke consent easily? To get started with custom notifications, go to the Settings page in the app and opt in to notifications. Learn more about simulators in the, Understand performance changes with explanations, Understanding why your performance changes is critical when optimizing a campaign. In Version 12.3, Google packed some amazing new features that you can take advantage of: Your email address will not be published. Video in, Vertical video ads now available for TrueView and Universal App campaigns on YouTube, Globally, more than 70% of YouTube watch time happens on mobile devices1. Click to edit the settings for your App campaign for installs However, it can be difficult to diagnose this issue–the change could be due to conversion lag, a problem with your conversion tag, or something else. For example, searches for "support local businesses" have grown globally by over 20,000% year over year.1 It’s more important than ever to understand the intent that drives a search. And it’s working! And, they’re a great way to complement horizontal videos – we recommend adding both vertical and horizontal video assets to the same campaign for maximum Brand Lift impact. What information are you collecting? Since then, they have been working on updating this based on our feedback and have today announced some of those updates that have been requested. IP address exclusions. Longer descriptions for call-only ads These actions include: 1200 x 1200 This holiday season, we’re doing more to help you get discovered by these deal seekers. To get started, see our, Easier cross-account analysis with Report Editor, Reporting across your Google Ads accounts can be time consuming. You can learn how to apply a seasonality adjustment in the, Filters now available on the Overview page, The Overview page gives you a summary of your account performance and surfaces important insights at a glance.